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Knowledge Center Blog DNA of Success – Assertiveness

DNA of Success – Assertiveness

Assertiveness is essential in your business and brings forth successful leadership and effective teamwork. Director and head of leadership at Primeast, Sarah Cave defines assertiveness as “the ability to confidently express your needs, rights, and views without invading the needs, rights, and views of others.” Working with an assertive mindset allows for employees to work easily together and helps bring people together in a constructive manner. The ultimate goal is to deliver mutual satisfaction through effective communication and being confident enough to put across one’s own point of view.

Assertiveness brings forth collaboration within your business. Collaborations are both assertive and cooperative. Collaboration helps to identify the wants and needs of two individuals who are then able to work together to deliver a successful outcome leaving both parties satisfied. Assertiveness shouldn’t be misused for an individual to get their own way. It is simply understanding what is needed from each individual. Sarah suggests creating your assertive tone through: stating expectations, expressing needs, wants, or requirements, expressing feelings, providing feedback, keeping things clear and simple, avoiding ambiguity, being firm and warm, and uncompromising non-verbal behavior.

Incorporating assertiveness within your business helps develop respectful and productive teams. The results that come from assertiveness include increased efficiency, greater staff happiness and wellbeing, well-run teams, and a better bottom line. Assertive behavior and communication help employees walk away with satisfaction and self-worth which will help decrease employee turnover.

Across the long term horizon, employers have seen a continuous shift in the applicant pool for every position in a distribution operation. Compare the industrial revolution through the Second World War and then jump to today… the processes are similar, but the jobs are very different. Across your career, you will see tremendous shifts in behavior and technology offerings intended to make the people and processes more efficient. The one constant however, is the DNA of Success.

With decades of warehouse, manufacturing, and logistics experience, we understand the challenges you face when building a team or an organization.